To tease the new design we got inspired by the custom car "erlkönig" camouflage.
This one is a real teamwork. It starts from the magic hands of Footwear Designer Maxime Catteau to design the beautiful new PUMA FUTURE 2022.
The idea to play the story of a "system update" came by Alex Bloor, which I spiced up with an old graphic concept.
Put all the ingredients in my Wacom pot and gave it a good swirl.
Et voila: the FUTURE TEASER 2022.
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graphic design - footwear - apparel
Jan. 2022
With the new FUTURE design came the collaboration with Batman for the new movie in 2022.
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graphic design - footwear - apparel
Feb. 2022
PUMA kicked of the 2022 football season with a new look on the ULTRA and FUTURE with the energising Flare Pack.
Designer: Alex Bloor, Thomas Macé
Manager: Peter Stappen, Florian Nemetz
Color/Material: Roya Hojati
Graphic: Alex Engel
graphic design - footwear
Mar. 2022
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Designer: Thomas Macé
Manager: Florian Nemetz
Color/Material: _
Graphic: Alex Engel
graphic design - footwear - apparel - story concept
Spring 2021
Against Getafe in 2021 Luis Suarez scored his 500 career goal and reaches a well earned legend status. As a key asset player for the brand we celebrate with him and honour this moment with a special boot design. Inspired by his nickname "El Pistolero" and the assumption he must have scored a goal with every part of his boots, we created this circular target graphic.
Designer: Thomas Macé
Manager: Florian Nemetz
Color/Material: Roya Hojati
Graphic: Alex Engel
graphic design - footwear - story concept
Fall 2021
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Designer: Thomas Macé
Manager: Florian Nemetz
Color/Material: James Thompson
Graphic: Alex Engel
graphic design - footwear - story concept
Spring 2021
In collaboration with NIKY´S sports from Los Angeles, the 8by8 magazine from NY, ProDirectSoccer from Manchester and KAMOsport from Tokyo, PUMA worked with each city's team on a special concept to represent the unique character of the city.
Partly the story and graphics came from their mind, partly the PUMA team and I helped on execution, realisation and finishing.
Designer: Thomas Macé
Manager: _
Color/Material: James Thompson
Graphic: Individual designers & illustrators, Alex Engel
graphic design - footwear - graphic execution
Summer 2020
Nothing for pussies.
PUMA Football released the "FearPack" to scare everybody on pitch. I am looking at it as one of my very first bigger graphic projects I put my hands on with the team. Amazing effort as
always… dropping jaws and eyeballs.
Designer: Thomas Macé
Manager: Peter Stappen, Florian Nemetz
Color/Material: James Thompson
Graphic: Alex Engel
graphic design - footwear - story concept
Halloween 2020